Hero for Hollister Summer 2022

Concept, art direction, and design for Hollister's 2022 Summer product campaign.


  • Concept Development
  • Art direction
  • Design

For Hollister's 2022 summer product campaign, Welcome to Summer features a creative direction to highlight the core mindset of this season. Tapping into the popular "photo dump" social trend, this campaign revolves around mood-based photography, relevant product categories, and engaging photo sequences to showcase a day in the life of summer.

The campaign graphics feature a core logomark incorporating subtle distressing to give a vintage aesthetic and a collection of other complimentary elements. A mix of digital and film photography mimics the appearance of content captured over time. To keep product front and center, minimal photographic borders were introduced to infuse energy and warmth across the life of this campaign.

Featured support included store signage, paid media, organic social, email, site and mobile app across all global markets.