Hero for Hollister The Short List

A bold yet simple approach for Hollister's Summer 2023 product campaign.


  • Creative Direction
  • Photo Art Direction
  • Design

As part of Hollister's 2023 summer campaign, The Short List features a simple and effective creative direction to promote this summer staple. Leveraging bold, studio-based flash photography, this campaign puts product and outiftting at the center. A bright blue backdrop nods to the core color of Hollister's brand and the green turf floor gives the set a grounded feel. This clean photo direction allowed for dynamic photo sequences, detailed product shots, and fit lineup potential.

A series of hand-drawn line elements were incorporated to support the 'list' concept and were used to highlight specific product details across channels.

Support for this global campaign includes email, paid media, organic social, store signage, site and mobile app.