This identity concept is the outcome of HolaBosque's online Domestika course on creating a visual identity using illustration.

The case study uses Denver's Underground Music Showcase festival (dubbed Underground Music Something in 2020 due to covid) and explores a unique, hand-drawn identity package complete with magic, mischief, and grit. The goal was to further explore my interest in hand-drawn, distressed elements as a basis for design.

This is a conceptual, personal project and is not associated with the actual Underground Music Showcase.