Hero for Hollister x Khalid

Art direction & design for Hollister's exclusive product collab with musical artist Khalid.


  • Art Direction
  • Design
  • Production

This campaign invited customers to "Make More" by working towards their goals & chasing their dreams. This campaign supported 2 separate product drops, complete with product giveaway packaging, social media influencer tactics, & Spotify support.

This unique campaign was the winner of the 2018 Billboard Concert Marketing & Promotion Award.

Support included packaging design, in-store marketing, site, organic social media, dynamic paid advertising, & email marketing.