Art direction supporting Hollister's new 2020 activewear launch – Gilly Hicks Go.
- Art Direction
This campaign combines clean design with rich studio photography to highlight exclusive product features within this new collection.
Super soft fabrications & technical details position Gilly Hicks Go as the clothes you reach for wherever life takes you.
This full-channel marketing campaign includes in-store marketing, site, social media, dynamic paid advertising, & email marketing reaching Hollister's global audience.