Hero for Gilly Hicks Go Activewear

Art direction supporting Hollister's new 2020 activewear launch – Gilly Hicks Go.


  • Art Direction

This campaign combines clean design with rich studio photography to highlight exclusive product features within this new collection.

Super soft fabrications & technical details position Gilly Hicks Go as the clothes you reach for wherever life takes you.

This full-channel marketing campaign includes in-store marketing, site, social media, dynamic paid advertising, & email marketing reaching Hollister's global audience.